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Project Mission

The goal is a thriving social media ecosystem that captures the energy of Dink & Dine Pickle Park, grows their audience month over month, and turns followers into members and guests. The Skorys Social team is thrilled to present this proposal.

Mesa's Premier Pickleball + Dining Destination · Q2 2026

PLAY ELEVATED. BOLD BITES & BIG ENERGY.

Dink & Dine Pickle Park is where Mesa's pickleball community comes alive: 13 courts, a chef-driven menu, craft cocktails, and an atmosphere that keeps players coming back. You built something worth talking about. We make sure the entire Valley knows it.

Scroll to see how we can help you grow

LOW
Lift on Your Team
HIGH
Impact on Growth
What Makes Us Different

Built for venues
that want to
actually grow.

You're not just marketing to the public. You're also serving your existing members and regulars. Content must serve both audiences: bring new players through the door and keep your community coming back for more. Below are the three pillars we'd focus on for Dink & Dine.

Brand Authority

We position Dink & Dine as THE pickleball destination in the East Valley. The brand Mesa players tag, share, and recommend before booking anywhere else.

Community Engagement

Real courts, real rallies, real bites. UGC* from your 13 courts, your bar, your tables. Curated, branded, and amplified into content that makes anyone not there feel like they're missing out.

*UGC (User-Generated Content): organic content created by your players and guests, clips, photos, and posts your audience makes themselves.

Court & Table Bookings

Every post is engineered to drive a specific action: follow, save, click, or book. We connect social presence directly to court reservations, memberships, and table fills.

Your Content Calendar

We save you time by handling the hardest part of content creation: the pre-planning and background work. We research high-performing content, make every strategic decision, and deliver a fully loaded 30-day calendar with examples ready to go. You review, approve, and execute. We film, produce, and edit 4 reels every month. Here is what an example calendar and piece of content looks like.

Sun
Mon
Tue
Wed
Thu
Fri
Sat
1
Reel 1
2
Static Post 1
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Carousel 1
4
5
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Static Post 2
7
Story 1
8
Reel 2
9
Static Post 3
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Carousel 2
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Static Post 4
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Story 2
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Carousel 3
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Static Post 5
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Reel 3
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Static Post 6
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Story 3
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Carousel 4
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Static Post 7
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Reel 4
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Static Post 8
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Story 4
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Static Post 9
↑ Click the content
to see details
Reel
@dinkanddinepicklepark
The types of pickleball players you meet at every court 😂 tag yours 👇
Reel #5 Tuesday, April 29

Every Type of
Pickleball Player

Purpose
Virality & Community Identity

Pickleball players tag their friends, share it in group chats, and comment "that's literally you." This format travels far outside your existing audience and every share brings new eyes to Dink & Dine. It's relatable, shareable, and endlessly repeatable.

Concept

Character series spotlighting court archetypes: "The One Who Takes It Way Too Seriously," "The First-Timer Who's Surprisingly Good," "The One Who Celebrates Every Point," "The Banger," "The Dink Master," "The One Who Gives Everyone Unsolicited Tips." Quick cuts, punchy music. Pairs perfectly with a "Which player are you?" follow-up poll.

364K

364,000 views. 39,000 likes. This format works.

This exact style of content is already proven in the pickleball space. We know how to build it, brand it for Dink & Dine, and replicate the results.

Project Objectives

What we're here to do.

Five clear objectives. Every post, every caption maps back to at least one of these. No fluff. No vanity metrics.

1

Drive Court Bookings and Memberships Through FOMO

Show the energy of 13 courts packed with real players. Make anyone not booked this weekend feel like they're missing the best night in Mesa.

2

Build Brand Authority in the East Valley Pickleball Scene

Position Dink & Dine as THE destination for pickleball in the Valley. The name local players tag, share, and recommend before booking anywhere else.

3

Create a Self-Sustaining User Generated Content Engine

Mesa's pickleball community is already at your courts. We give them a reason to film, tag, and share. Your guests become your content team, and every post they create brings new eyes to Dink & Dine.

4

Grow Social Following and Drive Reservations

Reach, impressions, saves, shares. Tracked weekly and optimized every month based on what's actually driving court bookings and table fills.

5

Showcase the Full Court-to-Cocktail Experience

Every post tells the complete Dink & Dine story: the rallies, the reel-worthy bites, the craft cocktails, the community. Content that sells the whole experience, not just the courts.

Project Deliverables

You get everything below,
including the systems!

Six concrete deliverables built to seamlessly integrate with your team. These are the same processes we use in our own production pipeline to generate 50,000,000 views a month.

Deliverable 1

4-Hour Discovery & Intake Workshop

A structured 4-hour session to gather venue goals, define brand positioning, and develop a detailed social targeting avatar. We outline audience interests, behaviors, and content preferences specific to Dink & Dine's guest and member base.

Brand Positioning Audience Avatar Content Preferences
Deliverable 2

Fully Custom Social Brand & Community Guide

A comprehensive brand guide defining Dink & Dine's community story, belief system, language, rituals, and cultural identity. The foundational framework for building recognition, loyalty, and long-term relevance across social media platforms.

Brand Voice Community Language Cultural Identity
Deliverable 3

Full Social Strategy Guide

A comprehensive written organic social media strategy outlining platform focus, posting cadence, creator collaboration direction, UGC conversion pathways, and measurable growth objectives. Built specifically for Dink & Dine's venue and community model.

Platform Focus Posting Cadence Growth Objectives
Deliverable 4

Content Bucket System & Tracking

A structured content bucket system categorizing repeatable high-performing formats: court action clips, food and drink features, event highlights, UGC reposts, community spotlights. Includes a tracking framework to monitor performance by category and optimize what's working.

Content Categories Performance Tracking Optimization Framework
Deliverable 5

4 Weekly Coaching Calls

60-minute weekly meetings to review results, identify growth opportunities, and deliver a written next-week execution checklist. Clear production and optimization priorities so the momentum never stalls.

Weekly Check-ins Results Review Execution Checklist
$2,750 Value: Included
Deliverable 6

4 Reels Fully Produced, Filmed & Edited Monthly: By The Skorys Social

Fully produced, filmed and edited. 4 Reels every month. Scripted, shot, cut, and captioned. Court action highlights, food and cocktail features, player spotlights, and lifestyle content. You provide access to the venue and we do everything else.

Full Production 4 Reels Per Month Filming & Editing Included

Brands We've Worked With

Our Stats
8 Million+
Total Subscribers
Across Our Channels
50 Million+
Monthly Views
Generated
3 Billion+
Organic Views
Generated in Total
Engagement Fee

Everything included.
Priced to win.

What's included Monthly volume Market value
4 Reels — Fully produced, filmed & edited by The Skorys Social 4/mo $2,750
Monthly Content Calendar — Full 30-day plan 1/mo $3,000
Weekly Coaching Calls with The Skorys Social 4/mo $1,200
Influencer management and campaign packet — One time Month 1 $800
Monthly Performance Report & Strategy Review 1/mo $500
Brand & Community Guide (one-time onboarding) Delivered month 1 $2,000
Full Social Strategy Guide (one-time onboarding) Delivered month 1 $2,500
Total market value $12,750+/mo
Your engagement fee $5,000/mo
3-Month Commitment
$5,000
per month
Month-to-Month
$6,000
per month
Contact us to get started

Confidential · Prepared exclusively for Dink & Dine Pickle Park · Q2 2026